Tyneisha's Portfolio

About me.

I'm a creative that loves working on tough projects, to create simplicity

Product & UI/UX Designer

Amsterdam, The Netherlands ✌️

Hi! I am Tyneisha van Veltum, I'm a Product and UX/UI Designer. Since 2017, I have been involved in devising digital solutions. I started by developing communication plans and marketing, and from there I progressed into UX/UI Design and Research.

I have been creative from a young age. I paint, draw, and love reading new books, which I also enjoy collecting for my ever-growing bookshelf. I am eager to learn and enjoy sharing my work with others to brainstorm together. During my time at The Black Archives, I learned a lot about diversity and the importance of sharing a platform with others. That is something I try to bring with me into every role.

In 2020, I obtained my diploma as a Media Editor and started as a freelance graphic designer. In 2021, I completed my foundation year for the Bachelor of Creative Business. During that program, I discovered my love for UI/UX Design.

In 2022, I started Communication and Multimedia Design, which I completed in 2026. As a freelancer, I built up experience over six years in social media, exhibition design, marketing and website research, development, and design.

Tyneisha van Veltum

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I work from four disciplines

UX Research

I delve into the person behind the system: who are the users, what do they need, and where do they get stuck?

In-depth interviews

Usability testing

UCD Methods

Baseline and follow-up measurements

Desk research

Field research

Target group analysis

Affinity Diagramming

Behavioural Design

I design based on real behaviour, not assumptions, and use behavioral science to reduce resistance and support desired behavior.

Behavioural analysis

Behavioural interventions

SUE Behavioural Design methodology

Concept Testing

Validation

Product and UX/UI Design

I translate insights into clear, accessible designs in which the user finds their way effortlessly.

User flows & customer journeys

Wireframes & prototyping

Interaction Design

Storytelling

Design Systems

Accessibility (WCAG)

Enterprise UX

I make complex internal systems and processes understandable, so that people can do their work more pleasantly and efficiently.

Process optimisation

Information architecture

Working within laws and regulations

Privacy by Design

Work experience

February 2026 · June 2026

UX/UI Designer & Researcher Intern

Municipality of Amsterdam

Conduct research into the current resistance towards the future NL-Wallet, in order to develop an appropriate municipal support tool to inform mildly distrustful Amsterdammers about the NL-Wallet.

Behavioural Design

UI Design

UX Design

UX Research

September 2025 · January 2026

UX Design Intern

Municipality of Amsterdam

Enterprise UX involving the optimisation of internal applications and processes. Developing reports and WCAG advice to correctly award tenders.

August 2014 · May 2025

Freelance Art Director & Brand Designer

I'mPossible Publications

Independently develop a 608-page coffee table book and design the exhibition boards for the exhibition at De Nederlandsche Bank.

Education

Communication and Multimedia Design

Amsterdam University of Applied Sciences

Design program for digital design. The entire design process from idea to working product, including design, user research, frontend, and programming. Graduated with a thesis on municipal support for the NL-Wallet, with behavioral design as the core.

Creative Business

Amsterdam University of Applied Sciences

Foundation year completed. Strategic focus on digital products, media, and target groups. Formed the stepping stone to a design- and research-oriented direction.